Save Big on Black Friday Gear

BETTER THAN

CYBER WEEK SALE

Explore the BIGGEST SALE of the year with the best prices and free upgrades on triathlon bikes, road bikes, and swim gear.

Red bicycle with black components on a gray background
10% OFF PLUS FREE PAINT WITH SELECT BIKES & FRAMES
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Service Route
Save 10%

ROAD

Service Route

All-day comfort in an aerodynamic package.

24 colors
$2,999 Regular price $3,333
Ships in 2 to 3 Weeks
Learn More Customize
Service Course
Save 10%

ROAD

SERVICE COURSE

Our fastest & most competitive aero road bike.

5.0 (2)
23 colors
$3,265 Regular price $3,628
Ships in 2 to 3 Weeks
Learn More Customize
Studio NEXT Service Course
Studio NEXT

ROAD

STUDIO NEXT SERVICE COURSE

Our fastest and most efficient aero road bike.

9 colors
$7,406 Regular price $8,229
Ships in 2 to 3 Weeks
Learn More Customize
Studio NEXT Service Route
Studio NEXT

ROAD

STUDIO NEXT Service Route

Our most comfortable triathlon bike.

9 colors
$7,693 Regular price $8,548
Ships in 2 to 3 Weeks
Learn More Customize
Service Course Tri

DROPBAR TRIATHLON

Service Course Tri

The ultimate one-bike solution.

5.0 (1)
23 colors
$3,615
Ships in 2 to 3 Weeks
Learn More Customize
Service Route Tri

DROPBAR TRIATHLON

Service Route TRI

Built for Every Triathlete.

24 colors
$3,615
Ships in 2 to 3 Weeks
Learn More Customize
X-PR

TRIATHLON

X-PR

Elite performance meets unbeatable value.

5.0 (19)
24 colors
$4,449
Ships in 2 to 3 Weeks
Learn More Customize
V-PR Bike on a White Background

TRIATHLON

V-PR

Our most popular bike for all distances.

5.0 (18)
23 colors
$7,585
Ships in 2 to 3 Weeks
Learn More Customize
X-PR Frameset
Save 2%

TRIATHLON

X-PR FRAMESET

Elite performance meets unbeatable value.

24 colors
$3,429 Regular price $3,499
Ships in 2 to 3 Weeks
Learn More Customize
V-PR Frameset
Save 2%

TRIATHLON

V-PR FRAMESET

Our most popular bike for all distances.

5.0 (2)
23 colors
$4,830 Regular price $4,929
Ships in 2 to 3 Weeks
Learn More Customize
SRfive Frameset
Save 30%

ROAD

SRfive FRAMESET

DISCOVER SPEED

$2,599
Ships in 2 to 3 Weeks
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Quintana Roo Tri

AERO ON SALE

THE DARK HORSE

The new Service Course is engineered in the wind tunnel to race against the world's fastest aero bikes. Discover shocking speed with the lowest prices of the year and a FREE Vision carbon aero handlebar upgrade (a $380 value).

Free Premium Paint Upgrade on any bike
FREE PREMIUM PAINT UPGRADE ON ANY BIKE
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V-PRi
Save 2%

TRIATHLON

V-PRi

The IRONMAN bike course record-holder.

5.0 (9)
24 colors
$9,309 Regular price $9,499
Ships in 2 to 3 Weeks
Learn More Customize
Ironman V-PRi

TRIATHLON

IRONMAN V-PRi

The IRONMAN bike course record-holder.

1 color
$9,999
Ships in 2 to 3 Weeks
Learn More Customize
X-PR

TRIATHLON

X-PR

Elite performance meets unbeatable value.

5.0 (19)
24 colors
$4,449
Ships in 2 to 3 Weeks
Learn More Customize
Ironman X-PR

TRIATHLON

IRONMAN X-PR

Elite performance meets unbeatable value.

5.0 (1)
1 color
$4,999
Ships in 2 to 3 Weeks
Learn More Customize
V-PR Bike on a White Background

TRIATHLON

V-PR

Our most popular bike for all distances.

5.0 (18)
23 colors
$7,585
Ships in 2 to 3 Weeks
Learn More Customize
Studio NEXT Service Course
Studio NEXT

ROAD

STUDIO NEXT SERVICE COURSE

Our fastest and most efficient aero road bike.

9 colors
$7,406 Regular price $8,229
Ships in 2 to 3 Weeks
Learn More Customize
Service Course
Save 10%

ROAD

SERVICE COURSE

Our fastest & most competitive aero road bike.

5.0 (2)
23 colors
$3,265 Regular price $3,628
Ships in 2 to 3 Weeks
Learn More Customize
Service Course Tri

DROPBAR TRIATHLON

Service Course Tri

The ultimate one-bike solution.

5.0 (1)
23 colors
$3,615
Ships in 2 to 3 Weeks
Learn More Customize
30% off SRSix Bikes
30% OFF SRsix BIKES

Conquer epic climbs and explore roads that disappear beyond the horizon. SRSix is stunningly light and stunningly comfortable to conquer the biggest rides.

Customize Yours Now
20% off SRFive Bikes
20% OFF SRfive BIKES

Never let your bike hold you back. SRFive provides the aero performance needed to compete, plus the comfort to ride mile after mile, day after day.

Customize Yours Now
10% off Wetsuits & Swimskins + Free Shipping
10% OFF WETSUITS & SWIMSKINS + FREE SHIPPING
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HYDROsix2 Front View
Save 10%

HYDROsix2

5.0 (8)
$589 Regular price $655
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HYDROfive2 Front View
Save 10%

HYDROfive2

5.0 (2)
$486 Regular price $540
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Women's HYDROsix
Save 58%

WOMEN'S HYDROsix

5.0 (5)
$250 Regular price $595
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Women's HYDROfive
Save 58%

WOMEN'S HYDROfive

5.0 (3)
$200 Regular price $479
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Men's HYDROspeed front view
Save 10%

MEN'S HYDROspeed

5.0 (4)
$234 Regular price $260
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Men's HYDROspeed Sleeveless
Save 10%

MEN'S HYDROspeed SLEEVELESS

5.0 (4)
$216 Regular price $240
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Women's HYDROspeed
Save 10%

WOMEN'S HYDROspeed

5.0 (1)
$234 Regular price $260
Shop Now
Women's HYDROspeed Sleeveless
Save 10%

WOMEN'S HYDROspeed SLEEVELESS

$216 Regular price $240
Shop Now
10% off BTA Hydration Systems
10% OFF BTA HYDRATION SYSTEMS
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BTA Bottle System

V-PRi / V-PR

BTA BOTTLE SYSTEM

5.0 (1)
$325
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X-PR & Road BTA

V-PRi / V-PR / X-PR

UNIVERSAL BTA COMPUTER & BOTTLE PLATFORM

$100
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Bicycle with a gray bike rack on a white background

V-PRi / V-PR / X-PR

UNIVERSAL BTA RISER KIT

$90
Shop Now
White demobicycle against a striped wall with promotional text overlay stating that these bikes are selling fast.

V-PRi Dura Ace Di2 | Size MD
Save 20%

TRIATHLON

V-PRi DURA ACE DI2 | SIZE MD

The IRONMAN bike course record-holder.

24 colors
$12,999 Regular price $16,259
Ships in 2 to 3 Weeks
Learn More Customize
Service Route SRAM APEX | Size L
Save 21%

ROAD

Service Route SRAM APEX | SIZE L

All-day comfort in an aerodynamic package.

24 colors
$4,450 Regular price $5,599
Ships in 2 to 3 Weeks
Learn More Customize
Service Course SRAM APEX | Size L
Save 20%

ROAD

SERVICE COURSE SRAM APEX | SIZE L

Our fastest & most competitive aero road bike.

23 colors
$6,650 Regular price $8,339
Ships in 2 to 3 Weeks
Learn More Customize
Service Course Shimano Dura Ace Di2 | Size M
Save 20%

ROAD

SERVICE COURSE SHIMANO DURA ACE DI2 | SIZE M

Our fastest & most competitive aero road bike.

23 colors
$7,899 Regular price $9,889
Ships in 2 to 3 Weeks
Learn More Customize
Service Course SRAM RED | Size M
Save 25%

ROAD

SERVICE COURSE SRAM RED | SIZE M

Our fastest & most competitive aero road bike.

23 colors
$8,249 Regular price $10,999
Ships in 2 to 3 Weeks
Learn More Customize
X-PR Shimano Shimano 105 Di2 12 Spd | Size 48
Save 20%

TRIATHLON

X-PR SHIMANO SHIMANO 105 DI2 12 SPD | SIZE 48

Elite performance meets unbeatable value.

24 colors
$6,650 Regular price $8,350
Ships in 2 to 3 Weeks
Learn More Customize
Service Course Ultegra Di2 12 Spd | Size L
Save 20%

ROAD

SERVICE COURSE ULTEGRA DI2 12 SPD | SIZE L

Our fastest & most competitive aero road bike.

23 colors
$4,175 Regular price $5,239
Ships in 2 to 3 Weeks
Learn More Customize
Service Course Ultegra Di2 | Size LG
Save 21%

ROAD

SERVICE COURSE ULTEGRA DI2 | SIZE LG

Our fastest & most competitive aero road bike.

23 colors
$5,499 Regular price $6,999
Ships in 2 to 3 Weeks
Learn More Customize
Studio Next Service Course Tri Ultegra Di2 12 Spd | Size M
Save 20%

DROPBAR TRIATHLON

STUDIO NEXT Service Course Tri ULTEGRA DI2 12 SPD | SIZE M

For draft-legal racing & technical courses.

9 colors
$8,699 Regular price $10,899
Ships in 2 to 3 Weeks
Learn More Customize