Save Big on Black Friday Gear

BETTER THAN

CYBER WEEK SALE

Explore the BIGGEST SALE of the year with the best prices and free upgrades on triathlon bikes, road bikes, and swim gear.

Red bicycle with black components on a gray background
10% OFF PLUS FREE PAINT WITH SELECT BIKES & FRAMES
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Service Course Tri

DROPBAR TRIATHLON

  • +20 more

Service Course Tri

The ultimate one-bike solution

  • Class-leading aerodynamics
  • Compatible with clip-on extensions
  • Race-focused geometry
$3,253 Regular price $3,615
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Service Route

ROAD

  • +21 more

Service Route

Where aerodynamic efficiency meets all-day endurance bike comfort.

  • Aerodynamic frame design
  • Lightweight carbon construction
  • Endurance geometry
$2,999 Regular price $3,333
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X-PR

TRIATHLON

  • +21 more

X-PR

Discover Your Potential.

  • Proven aerodynamics
  • Race-ready features
  • Unbeatable value
$3,999 Regular price $4,444
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V-PR

TRIATHLON

  • +20 more

V-PR

Championship Winning Performance.

  • Race-proven at IRONMAN events
  • Lightweight carbon construction
  • Unmatched customization
$6,826 Regular price $7,585
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Service Course

ROAD

  • +20 more

SERVICE COURSE

All Speed. Nothing Less.

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$3,265 Regular price $3,628
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X-PR Frameset

TRIATHLON

  • +21 more

X-PR FRAMESET

Discover Your Potential.

  • Proven aerodynamics
  • Race-ready features
  • Unbeatable value
$3,149 Regular price $3,499
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V-PR Frameset

TRIATHLON

  • +20 more

V-PR FRAMESET

Championship Winning Performance.

  • Race-proven at IRONMAN events
  • Lightweight carbon construction
  • Unmatched customization
$4,296 Regular price $4,774
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SRfive Frameset

ROAD

SRfive FRAMESET

Built For Endless Miles.

  • Aerodynamic design
  • All-day comfort
  • Unbeatable Value
$2,599
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Service Route Tri

DROPBAR TRIATHLON

  • +21 more

Service Route TRI

  • Aerodynamic frame design
  • Compatible with clip-on extensions
  • Endurance-focused geometry
$3,253 Regular price $3,615
Customize Yours Now

AERO ON SALE

THE DARK HORSE

The new Service Course is engineered in the wind tunnel to race against the world's fastest aero bikes. Discover shocking speed with the lowest prices of the year and a FREE Vision carbon aero handlebar upgrade (a $380 value).

FREE PREMIUM PAINT UPGRADE ON ANY BIKE
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V-PRi

TRIATHLON

  • +21 more

V-PRi

Phenomenally Fast

  • IRONMAN bike course record holder
  • Unmatched aerodynamic efficiency
  • Integrated hydration & nutrition
$9,299 Regular price $9,499
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Ironman V-PRi

TRIATHLON

IRONMAN V-PRi

You Are an IRONMAN

  • Race-proven at IRONMAN events
  • Exclusive IRONMAN paint & color-matched cockpit
  • Personalized name and country on top tube
$9,999
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X-PR

TRIATHLON

  • +21 more

X-PR

Discover Your Potential.

  • Proven aerodynamics
  • Race-ready features
  • Unbeatable value
$3,999 Regular price $4,444
Customize Yours Now
Ironman X-PR

TRIATHLON

IRONMAN X-PR

Discover Your Potential.

  • Proven aerodynamics
  • Exclusive IRONMAN paint
  • Personalized name on top tube
$4,999
Customize Yours Now
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V-PR

TRIATHLON

  • +20 more

V-PR

Championship Winning Performance.

  • Race-proven at IRONMAN events
  • Lightweight carbon construction
  • Unmatched customization
$6,826 Regular price $7,585
Customize Yours Now
Studio NEXT
Studio NEXT Service Course

ROAD

  • +6 more

STUDIO NEXT SERVICE COURSE

All Speed. Nothing Less.

  • Frame weight reduced by 150 grams
  • Optimized stiffness & ride quality
  • Exclusive colors & color-matched cockpits
$8,064 Regular price $8,229
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Service Course

ROAD

  • +20 more

SERVICE COURSE

All Speed. Nothing Less.

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$3,265 Regular price $3,628
Customize Yours Now
Save 10%
Service Course Tri

DROPBAR TRIATHLON

  • +20 more

Service Course Tri

The ultimate one-bike solution

  • Class-leading aerodynamics
  • Compatible with clip-on extensions
  • Race-focused geometry
$3,253 Regular price $3,615
Customize Yours Now
30% OFF SRsix BIKES

Conquer epic climbs and explore roads that disappear beyond the horizon. SRSix is stunningly light and stunningly comfortable to conquer the biggest rides.

Customize Yours Now
20% OFF SRfive BIKES

Never let your bike hold you back. SRFive provides the aero performance needed to compete, plus the comfort to ride mile after mile, day after day.

Customize Yours Now
10% OFF WETSUITS & SWIMSKINS + FREE SHIPPING
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HYDROsix2 Front View

HYDROsix2

The finest, fastest triathlon wetsuit available.

$589 Regular price $655
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HYDROfive2 Front View

HYDROfive2

$486 Regular price $540
Save 58%
Women's HYDROsix

WOMEN'S HYDROsix

$250 Regular price $595
Save 58%
Women's HYDROfive

WOMEN'S HYDROfive

$200 Regular price $479
Save 10%
Men's HYDROspeed front view

MEN'S HYDROspeed

$234 Regular price $260
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Men's HYDROspeed Sleeveless

MEN'S HYDROspeed SLEEVELESS

$216 Regular price $240
Save 10%
Women's HYDROspeed

WOMEN'S HYDROspeed

$234 Regular price $260
Save 10%
Women's HYDROspeed Sleeveless

WOMEN'S HYDROspeed SLEEVELESS

$216 Regular price $240
10% OFF BTA HYDRATION SYSTEMS
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BTA Bottle System

BTA BOTTLE SYSTEM

$325
X-PR & Road BTA

UNIVERSAL BTA COMPUTER & BOTTLE PLATFORM

$100
Bicycle with a gray bike rack on a white background

UNIVERSAL BTA RISER KIT

$90
White demobicycle against a striped wall with promotional text overlay stating that these bikes are selling fast.

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Service Course Shimano Dura Ace Di2 | Size M

ROAD

  • +20 more

SERVICE COURSE SHIMANO DURA ACE DI2 | SIZE M

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$7,899 Regular price $9,889
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Service Course SRAM RED | Size M

ROAD

  • +20 more

SERVICE COURSE SRAM RED | SIZE M

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$8,249 Regular price $10,999
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Service Course 105 Di2 | Size XS

ROAD

  • +20 more

SERVICE COURSE 105 DI2 | SIZE XS

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$4,750 Regular price $5,974
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X-PR Shimano Shimano 105 Di2 12 Spd | Size 48

TRIATHLON

  • +21 more

X-PR SHIMANO SHIMANO 105 DI2 12 SPD | SIZE 48

  • Proven aerodynamics
  • Race-ready features
  • Unbeatable value
$6,650 Regular price $8,350
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Service Course Ultegra Di2 12 Spd | Size L

ROAD

  • +20 more

SERVICE COURSE ULTEGRA DI2 12 SPD | SIZE L

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$4,175 Regular price $5,239
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Service Course Ultegra Di2 12 Spd | Size M

ROAD

  • +20 more

SERVICE COURSE ULTEGRA DI2 12 SPD | SIZE M

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$4,475 Regular price $5,609
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Service Route 105 Di2 | Size M

ROAD

  • +21 more

Service Route 105 DI2 | SIZE M

  • Aerodynamic frame design
  • Lightweight carbon construction
  • Endurance geometry
$4,999 Regular price $6,267
Customize Yours Now
Save 21%
Service Course Ultegra Di2 | Size LG

ROAD

  • +20 more

SERVICE COURSE ULTEGRA DI2 | SIZE LG

  • Class-leading aerodynamics
  • Lightweight carbon construction
  • Race-focused geometry
$5,499 Regular price $6,999
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Studio Next Service Course Tri Ultegra Di2 12 Spd | Size M

DROPBAR TRIATHLON

  • +6 more

STUDIO NEXT Service Course Tri ULTEGRA DI2 12 SPD | SIZE M

  • Frame weight reduced by 150 grams
  • Optimized stiffness & ride quality
  • Exclusive colors & color-matched cockpits
$8,699 Regular price $10,899
Customize Yours Now