QUINTANA ROO DEBUTS THE IRONMAN EDITION V-PRi
New premium V-PRi colorway, personalized treatment available to
IRONMAN and IRONMAN 70.3 family event participants.
CHATTANOOGA, Tenn. (April 11, 2025) –As part of its partnership as Official Supplier Partner of IRONMAN, Quintana Roo announces the debut of the IRONMAN V-PRi. Since creating the world’s first triathlon bike over 35 years ago, Quintana Roo has stayed true to the discipline and always put the athlete first, and the IRONMAN V-PRi is a visual representation of that focus within the IRONMAN and IRONMAN 70.3 family of events.
To capture the spirit of IRONMAN, Quintana Roo’s expert painters created a bespoke color scheme for the company’s flagship V-PRi triathlon bike. The iconic IRONMAN red streaks across the frame to join a small M-Dot logo placed on the top tube. Unique to the IRONMAN V-PRi is a painted basebar that carries the striking red to the front of the bike—an extra treatment often reserved for our top pro athletes.
Every IRONMAN V-PRi will be personalized with its owner’s name and country (or any other desired motto or statement) printed alongside the IRONMAN M-Dot logo on the top tube.
While the aesthetics are striking, the level of performance the V-PRi delivers is equally so. Crafted in the wind tunnel, the V-PRi has been proven in race conditions by its pro athletes. The V-PRi is the lightest, most practical, best-handling and fastest bike Quintana Roo has ever produced.
The V-PRi features the frame-integrated FuelBay hydration and nutrition storage system, which not only delivers easy-to-access fueling options, but does so in a sleek, aero silhouette, allowing triathletes to stay fueled and fast. It also features two centerpiece aerodynamic advances: the Shift+ downtube and Leading Edge Absent 2 non-driveside chainstay.
Like the standard V-PRi, the IRONMAN V-PRi includes a CeramicSpeed T47 Bottom Bracket and Oversized Pulley Wheel (OSPW) System for increased drivetrain efficiency, upgraded ceramic hub bearings, and a 4iiii Single Sided Power Meter. Athletes can also customize their IRONMAN V-PRi by choosing their preferred components for their drivetrain, wheels, and cockpit.
Alongside the IRONMAN V-PRi debut will be an expansive athlete support presence at IRONMAN events globally. Quintana Roo maintains a full calendar of events in North America where Quintana Roo triathletes can receive complimentary personal pre-race service from our team of professional mechanics at the Quintana Roo booth within the IRONMAN Village expo. For the first time, Quintana Roo will be providing this level of service to select events in Europe, from the list of events below. This pro-level service ensures Quintana Roo triathletes have bikes that are both adjusted and safe for race day—all done free of charge.
Prices for the IRONMAN V-PRi start at $10,999, with prices varying based on build options.
Quintana Roo will be present and supporting IRONMAN athletes at the following events throughout North America throughout 2025:
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IRONMAN 70.3 Oceanside — April 5
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IRONMAN Texas North American Championship — April 26
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IRONMAN 70.3 Chattanooga – May 18
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IRONMAN Lake Placid — July 19
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IRONMAN Wisconsin — Sept. 7
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IRONMAN Chattanooga — Sept. 28
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IRONMAN World Championship, Kailua-Kona (Women’s Race) — Oct. 11
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IRONMAN Florida —Nov. 1
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IRONMAN Arizona – Nov. 12
Quintana Roo will be present and supporting IRONMAN athletes at the following events throughout Europe in 2025:
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IRONMAN 70.3 Alcudia-Mallorca - May 10
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IRONMAN Hamburg European Championship - June 1
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Mainova IRONMAN Frankfurt European Championship – June 29
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IRONMAN Copenhagen – August 17
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IRONMAN World Championship, Nice (Men’s race) - September 14
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IRONMAN Wales – September 21
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IRONMAN 70.3 World Championships, Marbella, Spain – Nov 8-9
Web page link to the IRONMAN edition V-PRi can be found below:
· https://quintanarootri.com/products/ironman-v-pri
For any media enquiries regarding Quintana Roo, please contact: jay.prasuhn@americanbicyclegroup.com
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About American Bicycle Group/Quintana Roo
Based in Chattanooga, Tennessee, American Bicycle Group (ABG) manufactures three brands of high-performance bikes – Quintana Roo (QR) triathlon and road bikes, wetsuits and swimskins; OBED carbon all-road, gravel and mountain bikes; and Litespeed titanium road, gravel and mountain bikes. With an over 36-year legacy, Quintana Roo has grown to earn a place in the top three triathlon brands by market share in the Americas, and a perennial top-10 placement in the IRONMAN World Championships bike count for two decades. For more information: quintanarootri.com, obedbikes.com and litespeed.com.